Ch. 5 - Developing a Global Vision

Subway's chainwide growth figures are extraordinary, with the opening of about 48 units per week around the world. This translates to about seven new Subway restaurants opening per day, or one every three and a half hours.

 

 

With vision, an global entrepreneurial spirit and a unique business philosophy, Fred DeLuca and the sandwich empire that he created have become icons, inspiring thousands around the world to take their careers into their own hands and to become their own boss.

Acknowledging his contributions to the industry, Fred DeLuca was personally honoured recently with the International Franchise Association's highest accolade when he was inducted into the IFA Hall of Fame.

In 2002, the Subway chain surpassed McDonald's in number of locations in the United States, Canada and more recently, in Australia. Headquartered in Milford, Connecticut, the chain has regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore.

An impressive 70 per cent of the franchises sold by the Subway chain are purchased by individuals already in the Subway system. To many, this not only illustrates a level of success that Subway franchises have achieved, but it also serves as an indicator of satisfaction. So it should be no surprise that the Subway chain was named the 'number one' franchise opportunity for 2005 by Entrepreneur magazine in their annual 'Franchise 500' rankings. For those of you who are keeping score, this is the 13th time in 17 years that the chain has achieved this honour.

Director of Development Don Fertman says: "We couldn't have achieved such success without the hard work and dedication of our franchisees in the world."

23,500 reasons to open a SUBWAY® restaurant

• Over 23,500 restaurants in 82 countries - more than any other franchise in the US and many other countries

• Global brand recognition, the household sandwich name

• 40 years experience, with a dedicated support structure

• Low initial investment and simple operations

• 70% of new franchises purchased by current owners