Ch. 7 - Business Marketing

 Strategic Alliances

 

    The SUBWAY franchise is actively seeking businesses to lease space to a trained franchisee. There are also thousands of corporate, as opposed to individually owned, SUBWAY stores around the world. The flexibility of the chain’s franchise system has allowed SUBWAY outlets to open in a variety of locations such as convenience stores, shoppin centers, air ports, hospital, convention centre, and places of work.

 

Subway restaurants and wal-mart store

 

    During the past 10 years, SUBWAY® restaurants have presented their menu options to millions of U.S. Wal-Mart customers, as the world's largest retailer has teamed with franchisees of the world's largest submarine sandwich chain to provide delicious SUBWAY sandwiches and salads at many of their locations. The SUBWAY chain's sustained growth in this arena has not gone unnoticed, as the Wall Street Journal recently highlighted the SUBWAY chain's success in its mutually beneficial Wal-Mart partnership.

 

Subway restaurants and The Walt Disney Studios

 

    In addition, SUBWAY restaurants recognized The Walt Disney Studios for outstanding brand collaboration at the recent SUBWAY Convention in Nashville, Tennessee. Closely shared values of family have fueled the SUBWAY-Disney relationship throughout the years and through various film properties. Each SUBWAY Fresh Fit for Kids meal will be included a low-fat sandwich paired with apple slices and low-fat milk or bottled water, and is an option that kids enjoy and parents can feel good about.

 

Subway restaurants and Lionsgate Entertainment

  

    Subway Restaurants and Lionsgate have announced a new partnership to promote The Hunger Games : Catching Fire. The partnership will also help support Feeding America, a nonprofit that includes over 200 food banks across the U.S. Standees of Catching Fire characters will also be featured in Subway restaurants for fans to snap photos with. They will be encouraged to share their photos on social media for other chances to win.

Relationships in other cultures

 

    With more than 40,000 locations in 103 countries, the SUBWAY® brand is the world’s largest submarine sandwich franchise, and has become a leader in the international development of the quick service restaurant industry. Wherever SUBWAY restaurants are located, the core menu stays relatively the same — with the exception of some cultural and religious variations. World travelers can expect the same high quality of ingredients regardless of what nation they are visiting. You can enjoy a footlong Turkey Breast Sub, with your choice of a variety of vegetables and condiments served on bread baked right in the restaurant in Jamaica, then travel to New Zealand and get the same footlong Turkey Breast Sub.