Ch. 18-Social Media and Marketing

SUBWAY Twitter & Face book

        With nearly 15 million friends on SUBWAY's facebook page and over 555,555 followers on Twitter, subway spend a tremendous amount of time not only sharing news about special promotions at Subway, but also listening, responding and amplifying customers' stories or their concerns to make sure they know they are being heard.
   

 

 

        Twitter : Definitely key to success for any business is to provide the best service to its customers and to get the satisfactory response from them. Subway does a great job of making sure that they are constantly engaging with their customers via Twitter. They recognize the importance of social customer service. The brand does not only use their Twitter handle for promotional purposes, but they take advantage of the opportunities it provides for them to connect with their customers.

        Facebook : Subway restaurants is under fire after an Australian man posted a photo on the company's Facebook page of one of its footlong sandwiches next to a tape measure that shows the sub measuring up to 11 inches. While Subway has had much success with their “$5 Footlong” promotion, more than 100,000 people have "liked" or commented on the photo, which is accompanied by the caption, “Subway pls respond.”


        It has definitely changed the landscape of customer service for all of SUBWAY franchisees by providing a platform for consumers to share their feedback in real time

Ch. 10 - Product Concepts

Subway's concept (choices)
          Americans love choices. They pride themselves on the ability to make decisions. They're mature individuals after all, they can handle their lives with the sensibilities of a well-informed decision.
 
Subway sandwiches have quickly become a familiar and favorite brand for American consumers across the country, and is picking up markets spanning the globe. The variety, selection, fresh ingredients, and countless options to make your signature sub haven't stopped us from enjoying that steady lunch from this franchise.

 With the development of five different bread options, six different sauces, 15+ sandwich/salad toppings, five types of deli-style cheese, 5 types of meat, and a revolving menu of specialty subs, its enough to make your head spin.
In addition, when your next visit the store, you'll notice a few key differences.

1. There is usually not a standard sandwich setup; competitors are offering very unique and individual concoctions that aren't so easily mixed and matched.
2. The sauces cannot usually be transferred from one sandwich to another; if the sandwich is a Reuben, you usually can't put the Thousand Island dressing on a BLT (unless you ask nicely, but it could take a while).
3. The menu offerings aren't quite so frequently advertised, nor are the newest additions flashed across evening primetime television for weeks straight as the sole provider of new ideas for our pleasant sandwich-making process.

Subway's new concept

      Subway Cafe’s are set up essentially the same (as a traditional Subway) as customers order sandwiches the way they’re used to, however, Subway Café’s include baked goods and dessert items and a full line of espresso-based creations. Subway Cafe’s signature menu items are in addition the the regular fare.

Ch. 17 - Personal Selling and Sales Management

retaining loyal customers (Subway eat fresh club)
       Subway is giving away free lunch to those who join their Subway Eat Fresh Club. In addition, you'll be emailed details just before your special day such as your birth day on how to claim your free 6 inch sub adn drink. You'll also get special offers and more just for joining.








Relationship selling

Subway's core product is the submarine sandwich (or "sub"). In addition to these, the chain also sells wraps, salad and baked goods (including cookies, doughnuts and muffins).
Subway's best-selling sandwich, the B.M.T., contains pepperoni, salami and ham. The name originally stood for Brooklyn Manhattan Transit, but now stands for "Biggest, Meatiest, Tastiest".
Subway also sells breakfast sandwiches, English muffins, cookies, and flatbreads. In 2006, "personal pizzas" debuted in some US markets. These are made to order(like their subs) and heated for 85 seconds. Breakfast and pizza items are only available in some stores. In November 2009, Subway signed a deal to exclusively serve Seattle's Best Coffee coffee as part of their breakfast menu in the US.