2013년 11월 13일 수요일

Ch. 10 - Product Concepts

Subway's concept (choices)
          Americans love choices. They pride themselves on the ability to make decisions. They're mature individuals after all, they can handle their lives with the sensibilities of a well-informed decision.
 
Subway sandwiches have quickly become a familiar and favorite brand for American consumers across the country, and is picking up markets spanning the globe. The variety, selection, fresh ingredients, and countless options to make your signature sub haven't stopped us from enjoying that steady lunch from this franchise.

 With the development of five different bread options, six different sauces, 15+ sandwich/salad toppings, five types of deli-style cheese, 5 types of meat, and a revolving menu of specialty subs, its enough to make your head spin.
In addition, when your next visit the store, you'll notice a few key differences.
  1. There is usually not a standard sandwich setup; competitors are offering very unique and individual concoctions that aren't so easily mixed and matched.
  2. The sauces cannot usually be transferred from one sandwich to another; if the sandwich is a Reuben, you usually can't put the Thousand Island dressing on a BLT (unless you ask nicely, but it could take a while).
  3. The menu offerings aren't quite so frequently advertised, nor are the newest additions flashed across evening primetime television for weeks straight as the sole provider of new ideas for our pleasant sandwich-making process.


Subway's new concept

      Subway Cafe’s are set up essentially the same (as a traditional Subway) as customers order sandwiches the way they’re used to, however, Subway Café’s include baked goods and dessert items and a full line of espresso-based creations. Subway Cafe’s signature menu items are in addition the the regular fare.

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