Ch. 18-Social Media and Marketing

SUBWAY Twitter & Face book

        With nearly 15 million friends on SUBWAY's facebook page and over 555,555 followers on Twitter, subway spend a tremendous amount of time not only sharing news about special promotions at Subway, but also listening, responding and amplifying customers' stories or their concerns to make sure they know they are being heard.
   

 

 

        Twitter : Definitely key to success for any business is to provide the best service to its customers and to get the satisfactory response from them. Subway does a great job of making sure that they are constantly engaging with their customers via Twitter. They recognize the importance of social customer service. The brand does not only use their Twitter handle for promotional purposes, but they take advantage of the opportunities it provides for them to connect with their customers.

        Facebook : Subway restaurants is under fire after an Australian man posted a photo on the company's Facebook page of one of its footlong sandwiches next to a tape measure that shows the sub measuring up to 11 inches. While Subway has had much success with their “$5 Footlong” promotion, more than 100,000 people have "liked" or commented on the photo, which is accompanied by the caption, “Subway pls respond.”


        It has definitely changed the landscape of customer service for all of SUBWAY franchisees by providing a platform for consumers to share their feedback in real time