Ch. 17 - Personal Selling and Sales Management

retaining loyal customers (Subway eat fresh club)
       Subway is giving away free lunch to those who join their Subway Eat Fresh Club. In addition, you'll be emailed details just before your special day such as your birth day on how to claim your free 6 inch sub adn drink. You'll also get special offers and more just for joining.








Relationship selling

Subway's core product is the submarine sandwich (or "sub"). In addition to these, the chain also sells wraps, salad and baked goods (including cookies, doughnuts and muffins).
Subway's best-selling sandwich, the B.M.T., contains pepperoni, salami and ham. The name originally stood for Brooklyn Manhattan Transit, but now stands for "Biggest, Meatiest, Tastiest".
Subway also sells breakfast sandwiches, English muffins, cookies, and flatbreads. In 2006, "personal pizzas" debuted in some US markets. These are made to order(like their subs) and heated for 85 seconds. Breakfast and pizza items are only available in some stores. In November 2009, Subway signed a deal to exclusively serve Seattle's Best Coffee coffee as part of their breakfast menu in the US.